Power Rangers Sold to Toy Giant
If you were growing up in the 1990s like me, you grew up watching Mighty Morphin’ Power Rangers. The martial arts Saturday morning show was created by Saban Brands. Entrepreneur Haim Saban created the series, based on and using footage from Japanese shows of a similar nature. There have been numerous sequels and spinoffs, and one large overarching story. Last year, Saban attempted a film franchise reboot of the 1990s series, with mixed results. It has been a major part of childhood entertainment for 25 years. And now, Power Rangers is entering yet another chapter in the saga.
On Tuesday, it was announced that Saban Brands was sold to toy business Hasbro. In addition to the Power Rangers franchise, the deal includes various other properties such as My Pet Monster. The final price was $522 million.
Major Deal Between Entertainment Empires
Hasbro CEO Brian Goldner said in a press release:
“Power Rangers is an iconic brand built on a heritage of great storytelling and merchandising with tremendous upside potential when fully executed across Hasbro’s Brand Blueprint. Shortly after entering into our licensing arrangement, it became clear that now was the time to begin investing in unlocking Power Rangers’ full potential. We see significant opportunity for Power Rangers across our entire Brand Blueprint, including toys and games, consumer products, digital gaming and entertainment, as well as geographically throughout our global retail footprint. We couldn’t be more pleased that Haim Saban will continue in a consulting role to further guide our development of this valuable property for the next generation of Power Rangers fans.”
Saban also had a statement in the press release:
“25 years after launching Power Rangers, I believe the future for this brand has never been greater. Hasbro’s leadership in innovation, storytelling and brand stewardship make it the perfect company to further develop the global reach and appeal of the Power Rangers property. I look forward to working with Brian and the team in the years to come.”
The series, now in its 25th season, now airs on Nickelodeon. The franchise also includes countless toys and comics from BOOM! Studios. It is unknown if BOOM! Studios will continue publishing the comic due to this deal. It would be a surprise if they didn’t, as their comics have been quite praised. Hasbro plans to have their new line of toys out in 2019.