Is Mobile Gaming Dying?
There was a time when most of my friends were casual mobile gamers of some sort. Some of them were the RTS type, choosing to spend most of their time on the mobile hit Clash of Clans. There were the ones who just couldn’t escape more relaxing games such as Angry Birds or Candy Crush. However, those games where exhilarating when they were new, because they showed us the potential entertainment our powerful new smartphones could deliver. I just don’t see those games around much anymore. And that got me thinking, is it because of a dying mobile gaming market? I needed to know, could it be possibly the end of mobile gaming as we know it?
So the first pit stop in this quest for knowledge is a little visit to those mobile giants to see how they are faring in today’s marketplace. ThinkGaming has Clash of Clans ranked at number 6 for the top grossing iPhone games as of April 5, 2018. That’s a big deal for a mobile game of its age, to be sitting at such a high sales figure this long in its history. Candy Crush defeats that number all the way at number 2 on the list. The candy-themed puzzle game managed to rake in $1.2 million so far that day. Remember, that’s just on the iPhone alone. When combined with the revenues of other devices, that number is exponentially bigger. That’s a cash cow.
But is it Big Enough?
Pit those numbers up against revenue powerhouses on PC such as World of Warcraft, Dota 2, or PlayerUnknown’s Battlegrounds (PUBG) and you can see just how well mobile gaming is keeping up with their console counterparts. IGN states that PUBG supposedly raked in a whopping $712 million in just 8 months. Do the math, assuming 30-day months, and you come up with about 2.9 million dollars a day. PUBG is by far the most-played game in the world right now. And matching it up against the monstrous revenue stream that is Candy Crush, we can obviously make the assumption that the mobile game is pulling in quite a considerable amount of cash given the almost equal profit per day.
A single game in the mobile gaming market came close to this year’s most popular PC game in dollars earned. There is no doubt that the mobile gaming market is not dead. Now, that doesn’t mean there may not be much room for others to compete. The drop-off in revenue as you exit the top ten most popular games on any given platform is monumental. If anything, the success of Candy Crush shows us that there is indeed a thriving mobile market that is hungry for quick entertainment on the go. Also, and more importantly, that mobile gaming is still very much alive and kicking.
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