Activision Blizzard Just Laid Off 8 Percent of Their Employees – About 800 People
This week Activision Blizzard announced that due to the numbers in 2018, they were cutting a portion of their workforce. It ended up being a total of eight percent, or seven hundred seventy people that lost their jobs.
What’s Happening in Blizzard?
The company is “de-prioritizing initiatives that are not meeting expectations.” The CEO, Bobby Kotick, went on to say:
“…while our financial results for 2018 were the best in our history, we didn’t realize our full potential.”
Translation? They didn’t make as much money as they were hoping. Likely they had set an expected monetary goal for the year, and they didn’t meet it. How much they missed it by is hard to say.
Activision Blizzard stated their intentions to hang on to, and focus on, their bigger franchises. In other words, they want to focus more on the games that they already know can make money. These franchises include Call of Duty, Candy Crush, Overwatch, Warcraft, Hearthstone, and Diablo. The goal is to increase these franchises even further, to increase their profitability.
You may have noticed that Destiny wasn’t on that list. Back in January Destiny fractured off from Activision Blizzard. The game is now back in the hands of Bungie.
Who Was Affected
Of the nearly eight hundred employees affected, most of them were in ‘non-game-development departments.’ Meaning that they were mostly support staff, marketing, and commercial teams. The layoffs occurred within all subsets of the company, including Activision, Blizzard, King, and High Moon, to name a few. Again, most of those employees were not the ones directly behind designing and creating games.
It’s still a heavy hit, to be sure. But it seems likely that Activision Blizzard is going to keep moving forward. Hopefully, this is the last of the layoffs for a while, for everyone’s sakes.