Activision Blizzard crushing with King Digital purchase

Candy_Crush_Saga_LogoActivision Blizzard is adding to its armory with a hefty purchase of King Digital, the maker of hit sensation Candy Crush, to the tune of $5.9 billion.

Activision Blizzard, who holds properties such as the long-standing WarCraft franchise and industry favorites like Call of Duty will be assimilating the King Digital name under its umbrella of gaming properties for $18 per share, coming in at 20% over what the October 30 closing price. Although coming into the Activision Blizzard family as a new acquisition, King Digital will remain standing on its own two feet, retaining its own brand identity for the foreseeable future.

With the evident success of Hearthstone as a mobile compatible game, Activision Blizzard is eyeing mobile gaming as new territory in which to spread its wings. Some investors are concerned that the failure of King Digital to replicate the success of Candy Crush may indicate that it was a “one-hit wonder” according to a Reuters article on the acquisition. King’s revenue is still highly reliant on Candy Crush – and like World of Warcraft’s subscriber base – that number is falling. Both companies are hoping for a mixing of resources and talent that will bring increased revenue and subscribers back up to previous levels.


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About the author


Alexis is the lead fabricator and designer for Shattered Stitch Cosplay, based out of Tennessee. She has been in the cosplay community over 10 years and is a familiar face at cons large and small all across the Southeast US.

Alexis is a consummate nerd with her genres of expertise and interest being concentrated in Marvel comics and World of Warcraft. Also on her interest list is Top Cow, Aspen, DarkHorse, and DC, as well as most all videogames with her personal concentration being PC gaming (Master Race).

Her costumes span everything from comics and fantasy books to live action, including: Final Fantasy, Game of Thrones, Hunger Games, Studio Ghibli, and Conan.

If you'd like to nerd cred check, step right up and give it a swing. You'll receive your consolation prize as you exit stage left.

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