According to multiple reputable news sources, DC’s newest movie has smashed advanced 24-hour ticket sale records, outshining every Marvel movie ever released including Avengers: Infinity War.
Not only is it absolutely astonishing that DC movie is doing so well, but DC’s newest movie is entirely based on Aquaman, who has remained a joke in comic book culture ever since he first appeared in More Fun Comics #73 back in November 1941. Despite being a founding member of the Justice League, Aquaman – created by none other than Paul Norris and Mort Weisinger – often didn’t do much in DC comics past being friends with dolphins.
However, it seems that DC’s newest attempt to make Human-Atlantean hybrid Arthur Curry edgier is working. The new movie stars Jason Momoa, perhaps best known for playing Khal Drogo in Game of Thrones, Hollywood darling Nicole Kidman, Amber Heard, Willem Dafoe, and Dolph Lundgren. That said, we all know it takes more than big celebrity names for a DC movie to be successful. To that end, we did some digging and discovered exactly how Aquaman of all characters has managed to break records before it’s even been released.
Aquaman’s Previous Appearances
Behind the scenes, DC Comics and Warner Bros have been working to make sure Aquaman isn’t a total flop for quite some time. Momoa first appeared as Aquaman in 2016’s highly-debated Batman V Superman: Dawn of Justice, though only for a brief few seconds. He played a much larger role in Justice League (2017) for which he received moderate praise, with many critics stating that the fish-friendly superhero appeared in many of the better scenes.
James Wan: The Director of Surprising Successes
Arguably the best move DC and Warner Bros. made though was bagging James Wan to direct Aquaman’s solo venture. The director has a lengthy portfolio full of movies that attracted millions to cinemas worldwide, despite them usually falling within the horror genre. Wan is at least partly responsible for many of the Saw movies, the Conjuring, Insidious and Anabelle franchises, Fast and Furious 7, and plenty of creepy upcoming movies. If there’s one man who could turn Aquaman from a wholesome, bubbly character into a badass, it’s certainly James Wan.
Outside of Cinema
Warner Bros. clever ideas don’t stop there though. While DC Comics haven’t been doing so great in the movie business over the last few years, there is one sector where they’ve beaten almost all of the competition, including Marvel, repeatedly: iGaming. In November, iGaming software developer Playtech released an Aquaman slot which now sits proudly among other popular casino games from DC including Justice League, the Dark Knight slots trilogy, Superman Roulette and plenty of others at huge online casinos such as William Hill.
Amazon, Atom, and Fandango
Warner Bros. final few moves are what really ensured Aquaman’sadvanced ticket sales success, as they then went on to cement a partnership with one of the world’s most successful companies Amazon. The deal meant that Amazon Prime members could exclusively purchase tickets from Atom to attend one of the 1,000 early Aquaman screenings on December 15. These early, exclusive showings will be taking place at Regal, National Amusement, AMC and ArcLight Cinemas a full six days before the rest of the world will see the movie. Meanwhile, VIP Fandango members were plied with five free digital DC Comics books when they ordered their Aquamantickets.
Needless to say, DC and Warner Bros. have played this movie release incredibly well. Based on the trailers, it does seem as though Aquaman may be an enjoyable watch, we just hope that DC has managed to pull this one off.