Assassin’s Creed III – UK Trailer

There’s a reason so many games feature villains like Nazis, evil aliens, and zombies. There is no question that Nazis, evil aliens, and zombies are the bad guys, and we as the audience will feel no guilt in killing them en masse. But when it comes to the historical context of the upcoming Assassin’s Creed III, things get a little muddled. Sure, from the American perspective, the Revolutionary War was a massive battle for liberty and freedom against tyrannical oppressors.

To the Brits? The American Revolutionary War is hardly more than a paragraph in the massive volumes of British history. In fact, in most UK schools, students don’t learn all that much about it. In the British perspective, it was a short war that ended quickly. Everyone was better off with the new arrangement, and England really had more important matters to attend to, what with so many other colonies and that upstart Napoleon starting trouble.

So the question is, how can a video game that portrays the British as the baddies avoid alienating the entire UK market?


I’m not sure how successful the trailer is. Sure, it attempts to show the people who started and fought in the War for Independence as everyday heroes, and perhaps with a little hint towards the worldwide Occupy Movement. It’s a rebel call for revolution that everyone everywhere can relate to. It’s not anti-Britain, it’s anti-the Man.

However, there is a problematic moment when the young boy says, “…I refuse to learn the history of a country I will never see.” … in a trailer geared towards the UK audience advertising a game about the history of a country they might never see.

Assassin’s Creed III is due to be released on October 30th, 2012.

About the author

Rebecca Veverka

A lifelong Cleveland, Ohio native, Rebecca is the second member of Word of the Nerd that likes to be called Bex. What are the chances? An Anglophile, science and history buff, and avid gamer (both video and tabletop), Bex also spends her free time crafting, illustrating, reading, and getting into amicable arguments with strangers on the internet. She has entirely too much free time. One of her greatest accomplishments is that she's only suffered one minor head injury in her lifetime.

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