FanX To Pay SDCC Legal Fees

The Salt Lake Comic Con FanX will take place April 17-19, 2014 at the Salt Palace Convention Center in downtown Salt Lake City, Utah. (PRNewsFoto/Salt Lake Comic Con)

FanX to pay SDCC because of use of Comic Con

In a ruling made on Thursday August 23, 2018 by U.S. District Judge Anthony Battaglia, the organization formerly known as Salt Lake City Comic Con (now FanX) will pay nearly 4 million dollars to San Diego Comic Con over the use of the term “Comic-Con” or any of its derivatives.

The Legal Battle

San Diego Comic Con has had their trademarked logo since 1995, designed by Richard Bruning and Josh Beatman.

It was back in December of 2017 that a jury sided with SDCC over the use of their trademark. The decision made on Thursday was the awarding of legal fees that were incurred during the legal battle with Dan Farr Productions, the company behind the Salt Lake convention. This included attorney fees and payments made to expert witnesses that weighed in on the case.

The new convention, now re-branded as FanX, will still run this year from September 6th through September 8th 2018. However, the event organizers—who have been in battle for over four years—are not through fighting. The use of an argument that comic-con is a generic enough term failed multiple times. The judge described it as “head in the sand’ litigation strategies”, and the event organizers released a statement saying

“We do not expect a $4 million attorney fee award predicated on a $20,000 jury verdict to survive appellate review. We have instructed our attorneys to begin working on an appeal to the 9th Circuit — while we prepare for what we expect to be our best event ever, starting September 6.”

Besides the ruling on the use of the trademark for branding, Judge Battaglia also ruled on the use of the term for other reasons. In their promotions, FanX cannot say “Formerly known as Salt Lake City Comic Con”. They also cannot hand out, sell, or give away merchandise with previous logos or branding on them. The courts have given Dan Farr Productions 30 days to comply with the decision.





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About the author

Edgar O'Neill-Figueroa

Edgar loves to be entertained. From movies and comic books, to television and video games he endures it all so that he may give you an unsolicited and fairly biased opinion.

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