G4TV Network Returns to Life Under Comcast


G4TV Returns to Life After Six Years

G4TV, the television network devoted to video games, is coming back. The announcement of its return after six years came during SDCC@Home in a viral Twitter campaign. The Twitter accounts for the channel and its flagship show, Attack of the Show!, suddenly lit up. A post showed a video of a warehouse, leading to a television. That television showed a high scoring game of Pong, the game that started off the channel as they began airing with a Pong tournament. They captioned the video “We Never Stopped Playing”.

Comcast to Invest Heavily in New Version

G4TV - TV That's Plugged In (green)People were also sent to a site as part of this viral campaign, where winning a game of Pong would allow the player to begin getting updates. NBCUniversal, the TV/movie arm of Comcast, owns the site. Comcast has confirmed their plans with Variety, and are making major moves. The sports and esports division of Comcast, Comcast Spectacor, will be in charge of the revamped channel, and will be building a new stadium for the channel. This new stadium, to be built in Philadelphia, will be called Fusion Stadium, and is billed as “the largest new-construction, purpose-built esports arena in the Western Hemisphere.” At least two G4 alums have been hired to head up the revamped network.

The Death and Return of G4TV

In 2013, NBCUniversal planned to rebrand G4TV as the Esquire Network. Many gamers, who were fond of the channel, protested. NBC relented, of sorts. The Style Network became the Esquire Network. Shortly thereafter, they shut down G4TV entirely. A whole generation of entertainers and fans mourned the loss of the channel. For six years, that channel has remained dormant, but like many a superhero, it has returned to help save the day.

We can expect G4TV to make its return in 2021.

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