Elegant Lords and Ladies of Westeros rejoice; Game of Thrones wines are coming. Celebrate the end of winter like Cersei Lannister, First of her name, Queen of Westeros when these 3 select flavors hit the shelves, just in time for the newest season to start. Fans of the show, however, have one major question to ask:
What took so long?
Jeff Peters, Director of Retail and Licensing for HBO, had this to say:
“Given the prominent role of wine on Game of Thrones and our previous success in the beverage category, an officially licensed wine for the show feels like a natural extension for our fans. Game of Thrones wines most definitely will add to the fan experience as the battle for the Iron Throne heats up heading into the final seasons.”
The Game of Thrones beers, brewed by Ommegang, have had success among fans of the show, and while, yes, beer does make an appearance in halls, especially in the North, but wine is the real drink of choice for the who’s who of Westeros. It appears in greater frequency and is held to higher esteem than beer, so it seemed only a matter of time before they let fans drink wine alongside their favorite characters (or the ones they love to hate).
About the Wine
HBO struck up a partnership with Vintage Wine Estates, a collection of family wineries based out of Santa Rosa, California, to bring 3 choice wines to fans of the show. For fans of white wines, there will be a Game of Thrones Chardonnay, which will retail for about $20. Fans of the red will have two choices, a Game of Thrones Red Blend, which will also be $20, and a “reserve-style” Game of Thrones Cabernet Sauvignon, and that one will run choosier fans $40.
The wines are expected to hit shelves in Spring of 2017, just in time to grabs some before the premier of season 7. And after the ending of Season 6, fans will probably want to stock up.