Her Universe, a company specializing in female sci-fi and fantasy genre merchandise, announced this week the acquisition of a license with BBC Worldwide to create Doctor Who apparel for the show’s female fans.
The Doctor Who goodies will debut on July 11, and items will be on-sale at San Diego Comic-Con during the convention’s run that same week. Her Universe will sell the apparel and merchandise at other conventions throughout 2012. The apparel and accessories will also be sold in the United States and Canada at www.heruniverseshop.com; www.bbcamericashop.com; and retail chains, including Hot Topic.
And this could be quite the financially savvy move for the Her Universe brand, since Doctor Who is the longest-running sci-fi television series ever and will likely go on for who knows how much longer. That means the company could be selling clothing, jewelry, and other themed products for a very long time.
It’s definitely a pop culture coup for Ashley Eckstein, Her Universe founder and the voice of Ahsoka Tano on Star Wars: The Clone Wars. She designed and created her company’s merchandise for throngs of customers.
“Her Universe is a line for the fans,” said Eckstein. “Many of our design choices and decisions are influenced by our fans and Doctor Who was the #1 requested license by fangirls for us to pursue next. It was truly a dream come true when BBC Worldwide asked us to do their female merchandise and I am beyond excited to share this extraordinary announcement with our girls today! In the words of the Doctor, I feel like screaming Geronimo!”
Check out more pics of Eckstein modeling her clothes below!