This Los Angeles Ice Cream Truck Owner Is Sick of Influencers Asking For Free Stuff
Joe Nicchi started CVT, which stands for Chocolate Vanilla Twirl, an ice cream truck, about five years ago. Over that time, he’s dealt with countless social media influencers requesting free ice cream in exchange for “exposure”. Meaning, they post about him on social media. Fed up, he gave them a special price: double. Ice cream that costs $4 is now $8 for every influencer.
The Influencers Announcement
Ironically, Nicchi made this announcement via Instagram. He had an official sign and everything. It simply reads: “Influencers pay double.” He wrote in the caption, “We’ve decided to make this thing official with signage. We truly don’t care if you’re an influencer, or how many followers you have. We will never give you a free ice cream in exchange for a post on your social media page. It’s literally a $4 item…well now it’s $8 for you. #InfluencersAreGross”
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We’ve decided to make this thing official with signage. We truly don’t care if you’re an Influencer, or how many followers you have. We will never give you a free ice cream in exchange for a post on your social media page. It’s literally a $4 item…well now it’s $8 for you. #InfluencersAreGross
Apparently, he reached a breaking point when he was asked for 300 servings of ice cream for free. Nicchi described feeling “burned out” and then decided to take action.
Not the First Time
Nicchi has posted on Instagram before about his frustrations regarding influencers offering their “marketing”. In May, he posted an email he received to attend an influencer event. Over the screenshot, he wrote “HARD PASS”. In this caption, he made it even clearer how he feels about it.
He wrote: “If it’s public knowledge that anyone can purchase followers and likes, then why does ‘influencer’ hold weight? Let’s make hard work ‘huge right now.’ Let’s make not asking people to work for free ‘huge right now.’ We are not impressed or influenced by your ‘following’…you probably bought them.”
So far, he has not had to enforce the new rule. He hasn’t heard any comments from influencers. “Just some dirty looks from hipsters,” Nicchi said.
Evidently, he’s not worried about any backlash. People as famous as Bill Murray and Adam Levine have eaten his ice cream.
“Without sounding like a douchebag, I think our product speaks for itself,” he said. “The ice cream is the influencer.”
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