Titan Of Cinema Gets Sour Response
Marvel is widely touted for strong marketing presence through social media. Marvel is an institution in the world of cinema that knows audiences very well. The build for Marvel’s latest production Avengers: Endgame has been a road paved with hype and excitement. Casual fans and tenured comic veterans share a mutual love of the MCU; A love born from the company adhering to the voice of the fans.
Recently, a bump on the road has seen the ire of fans coming down on the companies marketing team. An omission from the Avengers: Endgame poster caused a rally for change to occur.
Dora Milaje Leader Gets Cold Shoulder
Black Panther favourite Okoye (Danai Gurira) proudly displays her warrior status looking noble as can be — on the stacked Avengers poster. The issue at hand is not the image itself. Above all, the issue lies in the lack of credit for the actress portraying Okoye. Additionally, she is the only cast member in the poster, that is not mentioned on the top.
Danai Gurira not getting a name check was not an acceptable reality to fans, who made their voice heard. In response, Marvel reissued the poster proclaiming that Danai “should have been there all along”. And, given the cultural effect of Black Panther on the current climate, this bizarre occurrence genuinely seems to be a simple lapse in judgement. The inclusive nature of the MCU has given rise to visible representation for minorities in the public eye and at award ceremonies. The company’s success lies in diversity. Even more, the door it opens is hinged upon how they handle situations of this variety. On this occasion, they have done right by the fans.
Back In The Spotlight
Tweets greeted the Marvel twitter account expressing approval with the change and appreciation after hearing the good news.
— Marvel Studios (@MarvelStudios) March 14, 2019
Danai herself has not commented on the matter, as of yet, but undoubtedly she is aware of the role she plays as a woman of color in the biggest blockbuster of the summer. Credit, where credit is due, is a sound mission statement for any business to abide by.
What are your thoughts on the new poster? Let us know in the comments how you feel about the influence of fans on marketing.
Avengers: Endgame will be hitting theatres in the UK and Ireland on the 25th of April. Its debut in the United States will be the very next day on the 26th of April.