The latest TV spot for Avengers: Endgame features the superhero team dealing with grief following the disappearance of their teammates. The advertisement aired during Super Bowl LIII.
Some People Move On…
It’s no secret that Avengers: Infinity War left on a major cliffhanger. In an attempt to balance the universe, Thanos assembled all the Infinity Stones and snapped his fingers, causing half of all existence to disappear into clouds of dust. Of course, as well as informed viewers, we understand that most of these heroes will be rescued. After all, a lot of them have sequels in development. However, in the world of the Avengers, the characters don’t know what’s next. The wonderful drama of Infinity War lies in that push and pull. We see the heroes immediately after the severity of the situation hits them, and then we see Thanos looking out over a lush green valley, pleased with his work. It’s a bold note for any film to end on, let alone a big budget superhero movie.
Since The Snap, fans are eagerly anticipating how Earth’s Mightiest Heroes will rescue their friends and teammates. As such, we’ve been clamouring for any shred of footage that might help us aid the heroes in their quest. So far, Marvel’s played things pretty close to the chest. They released one teaser featuring the surviving members of the snap-in various states of anguish. And until last Sunday’s Super Bowl, that was it.
During The Big Game, Marvel unleashed a 30-second television spot featuring the surviving members of the snap-in various states of anguish. It’s not a lot of footage, but there’s a lot to unpack. Check it out below!
…But Not Us
Immediately the trailer drops potential answers to a question asked since the beginning of Infinity War – Is Loki actually dead? And, it seems like it. Before the Marvel Studios logo appears (and disappears in a cloud of dust), there is a lightning-quick flash of everyone killed or dusted by Thanos, including Vision. However, Vision was killed via brute force, not turned to dust in The Snap. But, Loki died by Thanos’s hand as well, so why isn’t he in the opening flash of characters? Next, Steve Rogers is in a group therapy session dealing with his survivor’s guilt. He’s lost Bucky twice now, after going through hell to save him and turn him away from a life of crime. So, it makes sense that his grief is amplified.
Then there is another curious image, Nebula and Tony working on a project together. Could this be the spaceship Tony is stranded on at the beginning of the first trailer? Perhaps, but it seems like he’s alone in those scenes. Maybe connecting with Nebula gives him the will to seek and find the others. After this, Rocket opens the door to a crude house by the seaside. Could this be another one of Thanos’s idyllic residences? Near the end of the trailer, we get our second look at Hawkeye/Ronin. There isn’t much going on there, just him looking up bathed in red light and the reassurance that he is in the film.
The Final Encounter
Finally, there’s a shot of all the surviving heroes walking through the Avengers facility, presumably on their way to stop Thanos once and for all. Obviously, the Avengers must assemble in this film, but they’re spread across so many corners of the galaxy that watching them find their way “home” will provide much of the drama in Avengers: Endgame.
Eleven years and twenty-one movies brought fans to Endgame, and there is a strong possibility of seeing some of these characters for the last time. As such, Marvel’s not messing around with revealing too much, but that’s half the fun. Find out what happens to Earth’s Mightiest Heroes on April 26th, 2019.