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Nvidia Requests Retailers Sell to Gamers, Not Crypto Miners

 

PC gaming is going strong. E-sports are thriving, which makes both old and new gamers in the hobby wanting to build more powerful and faster rigs. The DIY PC building circuit is more popular than ever, but due to side effects of the new trend in crypto-mining,  has become almost prohibitively expensive.

Spend Money To Make Money

Prices of GPU’s and memory are soaring on online retailers as well as brick and mortar stores. For example, an Nvidia GeForce GTX 1080 has a standing MSRP of $599 dollars retail. The current price as of writing this article on Amazon is $899 plus, depending on what flavor you’re after.

Things don’t look much better over on NewEgg.com either.

 

 

While there have been some (unconfirmed) rumors that tech companies like Nvidia are going to develop and sell special graphics cards, and the like, for cryptominers. No further information has been released. Amazon and select other retailers have already put forward stricter hoops like limiting the number of items per customer or per individual order.

An Ernest Request

NVIDIA spokesman Boris Böhles explained the decision in an interview with ComputerBase:

“For NVIDIA, gamers come first. All activities related to our GeForce product line are targeted at our main audience. […] To ensure that GeForce gamers continue to have good GeForce graphics card availability in the current situation, we recommend that our trading partners make the appropriate arrangements to meet gamers’ needs as usual.”

While retailers certainly are not beholden to the tech giant’s request, it does seem to hearten some of the PC community. When asked via email by MotherBoard if Nvidia was directly asking retailers to prioritize gamers, NVidia declined to comment.

            Motherboard reached out to Nvidia via email to ask if the company is recommending that retailers prioritize gamers over miners, and how it plans to address the current GPU shortage, but the company declined to comment.

My results have been the same as MotherBoard, and other writers, regarding price gauging of the market. You simply cannot get anything decent, hardware-wise, at the moment without selling a firstborn or a kidney. That’s depending on what you’ve got available.

Even though cryptocurrencies recently took a dip in the market, crypto-mining is still exceptionally popular. What does this mean for the future of PC gaming? Will hardware prices once again make it prohibitive for new gamers to enter the circle?

Sound off in the comments below and let us know what you think!


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