The Amazon Owned Streaming Platform Signs One of Its Biggest Stars
In recent months, high profile streamers have been abandoning Twitch. They have jumped ship to other services. But not Imane “Pokimane” Anys, the biggest female streamer on the platform with 3.9 million followers. She even has her own Fortnite emote. On Thursday, she announced her plan to stay, and that she signed a “multi-year deal” to do so. Neither Pokimane nor Twitch have disclosed the exact terms of the contract.
The Statement From Pokimane
Pokimane began streaming on Twitch back in 2013. She appeared pleased about the deal in her statement.
“Since I began my gaming career on Twitch six years ago, the platform has given me such an incredible opportunity to create content and connect with people around the world,” she said. “The community of streamers on Twitch, as well as every community I’ve built around my channel, both mean so much to me. I want to continue to make a lasting impact on the world of live streaming, and I truly believe there is no other place that has the infrastructure and tools that will allow me to do so.”
— pokimane (@pokimanelol) March 5, 2020
The Competition for Streamers
Twitch at one point was the most popular platform for online streaming. However, other platforms like Mixer (owned by Microsoft), Facebook Gaming, and even YouTube, are now putting out offers to get the best talent.
The exodus from Twitch began with Tyler “Ninja” Blevins, who left the platform for Mixer. Jack “Courage” Dunlap and Rachel “Valkyrae” Hofstetter both went to YouTube. Jeremy “DisgustedToast” left for Facebook Gaming. Soleil “Ewok” Wheeler and Michael “Shroud” Grzesiek also went to Mixer with Blevins. And those are just a few of the top stars that abandoned the platform.
To keep the talent on their team, Twitch has signed deals with several top streamers, not just Pokimane. They signed Ben “DrLupo” Lupo, Timothy “TimTheTatman” Betar, and Saqib “Lirik” Zahid to deals back in December. So Pokimane is just the latest talent added to their list.
Michael Aragon, senior VP of content and partnerships, said in a statement, “Creators like Pokimane are driving the future of what’s possible with live streaming and speak to how the Twitch platform has grown to reach new audiences. We couldn’t be more excited that Twitch will be her home for years to come.”