Sony Pictures Chairman, Tom Rothman is not concerned about the performance of the forthcoming Ghostbusters reboot. Quite the opposite, he feels that the negative fan reaction is doing great publicity for the film. In an age where anyone with an internet connection can have a very vocal outlet, reaction to this film has been pretty harsh. Speaking to The Hollywood Reporter about the backlash, Rothman had this to say:
“It’s the greatest thing that ever happened. Are you kidding me? We’re in the national debate, thank you. Can we please get some more haters to say stupid things?”
Rothman feels that they have a real winner with this motion picture. Elaborating on why he feels that it will be a huge success he said:
“The good news is, you can feel the momentum of the movie. We had a thing last week where Bill Murray, who had just seen the movie, came out and said how great it was. You just could feel the cultural excitement.”
In This Day and Age, Think Globally!
While the film is being made in Hollywood, Rothman isn’t thinking Americo-centric when it comes to the box office for Ghostbusters,
“We must think from the world back to Hollywood, not from Hollywood out to the world. There is still explosive audience growth globally — in China, of course, which will be the No. 1 market within a year or so, but also in the mature markets. So we need to have an international orientation.”
According to Screen Rant, the film is being tracked to make 40-50 million dollars in its opening Weekend. Now while not Star Wars or Jurassic Park money, it’s still not a bad take, especially considering that’s just the domestic tracking estimate.
Can Ill-informed Fan’s affect the Film’s Reception?
It’s concerning, however, that with a society that is so socially connected, technologically speaking, that a bunch of angry or disillusioned fans could possibly have such a negative impact on the film’s reception.
Cinema Massacre has refused to even review the film, which seems odd and a bit harsh. The negative fan response even got under Director Paul Feig’s skin. Last September after getting frustrated at the comments being made, he took to twitter and posted this in response:
See Ghostbusters…Then Decide
Go…see the film, then if you don’t like it, scream it from the rooftops, but at least it will be an informed opinion at that point. You might find yourself sitting back in the theater and really enjoying it. All of the original cast have been singing it’s praises…
Ghostbusters, Starring Melissa McCarthy, Kristen Wiig, Kate McKinnon and Leslie Jones opens July 15.
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