There Can Only Be One in New AvX Teaser

A blazing, fiery light appeared at the end of the AvX tunnel this week as Marvel released a teaser image to hype the third and final act of its summer blockbuster event.

The image depicts seven outstretched hands grasping at the Phoenix symbol, which appears to be just beyond reach.  “There can only be one…” the teaser blares.  Accompanying the image is the following solicitation information for Avengers VS. X-Men #9, due out on Aug. 1:

“This August, the comic book event of the year – Avengers VS. X-Men – reaches critical mass as Earth’s Mightiest make their last stand against the Phoenix Force. But when the Phoenix Force yearns for a single host, who will it choose? There can only be one! Act Three kicks off in Avengers Vs. X-Men #9, hitting comic shops, the Marvel Comics app, and Marvel Digital Comic Shop this August.”

Avengers Vs. X-Men #9 will be written by Jason Aaron and penciled by Adam Kubert.

I find it interesting that Marvel’s solicitations have made a point of showing that AvX is hewing closely to the tried-and-true three-act structure.  Doing so exposes the underlying rhythm of the story and telegraphs to readers when to expect major pivots in the narrative.  On the other hand, it shows readers that the plot is advancing, and it heightens anticipation among fans for the big developments at the end of each act.

Apparently, in a universe-spanning Marvel crossover, each act is an event unto itself.

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