Facebook Gaming Trends Upward In 2018
It has been a crazy year for gaming. From huge smash hits like Red Dead Redemption 2 to surprise indie classics like Undertale. Gamers have been spoiled for choices when it comes to video games.
Whilst consoles and PCs have had a terrific year, there’s one platform which doesn’t quite get the same exposure – Facebook. Which is odd, given that according to their own metrics, Facebook had 800 million monthly gamers last year.
To put those numbers into context, Sony says that the PlayStation family of devices from the PS1 all the way to the PS4 Pro have shifted a total of 525.3 million to date. It’s likely that Microsoft and Sony’s combined hardware sales to date would be dwarfed by Facebook’s monthly gamer total.
Facebook is an underrated platform. But for those who haven’t been keeping an eye on what’s happening at Facebook, what is actually popular at the moment? Diving into the numbers, the three huge trends which drive the majority of Facebook’s gaming growth.
Facebook’s first real gaming smash came in the form of a simulation/time management game – Farmville. And today that remains true with plenty of simulation games to occupy users times.
Among the biggest are Dragon City, which has users breeding and training dragons. Hay Day, a huge farming sim from the team behind Clash of Clans. Together those two games command a Facebook audience of over 32 million if the ‘likes’ are to be believed.
Naturally, the simulation games don’t end there. With Farmville 2 and The Sims Freeplay both commanding millions of daily users.
Casino games make up a huge amount of Facebook’s gaming traffic and for obvious reasons. They are bloody brilliant. Texas Holdem Poker from Zynga is the most popular game on the website, according to GameHunters. And it is joined at the top of the tree by multiple free slots games.
With real money online slots offering jackpots of over $70k across web-based, desktop, and mobile gameplay. With titles like Diamond Mine Deluxe, the majority of those playing free Facebook slots not likely to be fanatics of the genre. Nevertheless, casino games remain hugely popular on Facebook, even without those massive bonuses.
Everyone loves a good puzzle game. And Facebook’s platform favors quick, simple and fun gaming experiences ahead of length, narrative-driven games. So it’s no surprise to see puzzles among Facebook’s most popular games.
Evergreen mega-hits like Candy Crush Saga continue to slay with over 10 million monthly users. Over 72 million likes and over a trillion levels played on Facebook. Meanwhile, similar efforts like Farm Heroes Saga and Pet Rescue Saga aside, Facebook’s users enjoy Tetris Battle and Pearl’s Peril, a hidden object game from Wooga that’s proven hugely popular among gamers of all ages.
Between these three genres, Facebook’s gaming giants have crafted a world of experiences which, while out of place on a console, work perfectly on the web and mobile platforms. This has enabled Facebook to become the stealth gaming powerhouse it is today.
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