ViacomCBS announced to the public that Paramount+ would be the new name of their all-access streaming site. This name will take effect in early 2021. The rebranding also welcomes new titles to the roster. Titles include The Offer, The Godfather, a new rendition of MTV’s Behind the Music, and a revival of The Game.
This rebrand will allow them to expand internationally. Markets like Australia, the Nordics, and Latin America will be targeted.
ViacomCBS top head, Bob Bakish, had earlier revealed the company’s plans. The dilated service might enable them to showcase the company’s biggest franchises and projects. Additionally, it might leverage the company’s desire for new original content. It has already done this with the Star Trek series and The Good Wife spin-off, The Good Fight. The rebranded service would additionally still promote the company’s sports offerings: NFL games as well as alternative leagues like the NCAA and PGA.
The New Lineup
The new lineup for this summer has already affected the service’s viewership and demographics. This follows the addition of the new content, as well as episodes of TV series from across ViacomCBS’ brands. CBS All Access has topped its records for total monthly streams in August. It saw one of the best-ever months for a brand, getting in new subscribers. These users were, additionally, younger than the service’s overall average subscriber age. This was partly due to the addition of UEFA and different content.
The new service will be home for previously dominant films, that were licensed to existing streaming services like Netflix and Amazon Prime Video. ViacomCBS will have exclusive access to over different 700 movies through a forty-nine percent possession stake in Miramax.
“Clearly we will be looking at other markets and we do have plans for phase two markets, but I wouldn’t comment on any particular one at this stage,” Lynn told Deadline last month.