Warner Bros Force Trump Campaign to Remove Video
Warner Brothers Pictures had the 2020 Trump campaign’s most recent video removed from Twitter for using the score from The Dark Knight Rises.
Prior to the removal, a statement from the studio said, “The use of Warner Bros.’ score from The Dark Knight Rises in the campaign video was unauthorized…We are working through the appropriate legal channels to have it removed.”
Twitter removed the video Tuesday night.
What Is in the Video
According to Variety, the video only lasted around two minutes. It not only played Hans Zimmer’s “Why Do We Fall?” from The Dark Knight Rises, but also used the font from the film in the text. It read, “First they ignore you. Then they laugh at you. Then they call you a racist. Donald J. Trump. Your vote. Proved them all wrong. Trump: The Great Victory. 2020.”
The video meant to juxtapose Trump’s performance in the election with the performances of former political rivals such as Barack Obama and Hillary Clinton. It also took a dig at outspoken actors and artists who are critical of Trump, such as Amy Schumer and Rosie O’Donnell.
Not the First Time
Trump has made several attempts at including pop culture references in his campaign videos. He ripped off Game of Thrones with his poster that read “Sanctions Are Coming”, a play on the now-infamous “Winter is Coming” from the hit HBO series. HBO was quick to respond with an official statement that said, “We were not aware of this messaging and would prefer our trademark not be misappropriated for political purposes.”
They even took to Twitter and wrote from the official account, “How do you say trademark misuse in Dothraki?”
In November 2018, Trump ran into trouble with music and beauty icon Rihanna. Her representatives sent him a cease and desist letter after using her 2007 hit “Please Don’t Stop the Music” at a rally in Tennessee. Rihanna herself described the Trump rallies as “tragic” on Twitter.
Personally, I find these instances hilarious. Legally, it’s totally within their rights! Pop culture doesn’t necessarily mean the content falls under fair use, and these creators can absolutely refuse to have their intellectual property associated with a campaign they don’t agree with. Good for them for standing up for what they believe!